Immunology Today Online

• Subject: Immunology Today Online
• Date: Sun, 30 Jul 95 13:39:06 EDT

Immunology Today Online
Date: Tue, 13 Dec 1994 14:55:22 -0500 (EST)
Subject: Elsevier Trends Journals

Date: Tue, 13 Dec 94 13:20:16 est
From: John_Pierce@oclc.org
Subject: OCLC and Elsevier Trends Journals

Note: Continued as Trends in Immunology

Content available to subscribers at:

http://www.sciencedirect.com/science/journal/14714906

Content prior to 2001 available to subscribers at:

http://www.sciencedirect.com/science/journal/01675699

http://scienceserver.orionsci.com/elsevier/01675699/
(Link inactive 22 November 2004)

http://www.elsevier.com:80/homepage/sab/ito/
(Link inactive 22 November 2004)

Temporary free access to this site (and that of other Elsevier Journals)
is available upon registration.  Use the form at:

http://scienceserver.orionsci.com/register.html
(Link inactive 22 November 2004)

Text is available as PDF files.

FOR IMMEDIATE RELEASE                  FOR MORE INFORMATION CALL:
                                       Susan Gatell, Elsevier Trends Journals
                                       +44 223 315961
                                       s.gatell@elsevier.co.uk
                                       Andrea Keyhani, OCLC
                                       +1 614 764 6474
                                       andrea_keyhani@oclc.org


                   ELSEVIER SCIENCE AND OCLC ANNOUNCE
             LEADING IMMUNOLOGY JOURNAL TO GO ONLINE IN 1995

    DUBLIN, Ohio, Sept.  23, 1994--Elsevier Science and OCLC will launch
Immunology Today Online in January 1995 on OCLC's Electronic Journals
Online (EJO) system. 

    Immunology Today Online will join several other journals already
available through EJO, including the Online Journal of Current Clinical
Trials, Electronics Letters Online and the Online Journal of Knowledge
Synthesis for Nursing. 

    Immunology Today is the first of the high-profile science review
magazines published by Elsevier Trends Journals to become available
online.  The launch is part of a series of strategic initiatives in
electronic publishing to be taken by Elsevier Science. 

    Immunology Today Online will build on the strengths of Immunology
Today, the world's leading immunology review journal, offering
scientists and students instant desktop access to the world of
immunology through OCLC's highly intuitive graphical interface, Guidon. 

    Immunology Today Online contains many new features complementary to
the print version.  Elsevier Trends Journals director David Bousfield
said, "We have taken the view that the electronic edition must
incorporate the potential offered by technology and not simply attempt
to replicate print.  We plan to make Immunology Today Online a
comprehensive resource for anyone interested in immunology, not simply a
collection of printed review articles converted to an electronic
format."

    Immunology Today editor Robert Brines said, "The increased access to
news, information and ideas offered by Immunology Today Online will have
significant impact on one of the most intensely researched fields in
biomedicine." The features include:

o   Users will be able to access current and past articles of interest
    with the browsable "Table of Contents" or sophisticated search and 
    retrieval facilities, and comment on topics and controversies online. 

o   Full hypertext functionality allows users to move through related 
    articles at the click of a button. 

o   Hypertext links to abstracts of cited papers, from the Excerpta Medica
    bibliographic database, will reduce time spent finding primary papers 
    for further reading. 

o   Articles from Immunology Today will be supplemented with news items 
    and an online "Product Finder" that will enable users to access 
    relevant product information as they need it. 

o   A "Bookstore" will provide information and ordering procedures for new
    books and journals.

o   Online "Job Trends" will list the latest vacancies for immunologists 
    around the world.

    Selected subscribers to the print edition will be offered access to

Immunology Today Online for a full year in return for providing detailed
feedback to the publisher: "We want Immunology Today Online to stimulate
readership and usage of the magazine," said Mr.  Bousfield.  "To ensure
this happens we are developing a structure that encourages our current
subscribers to suggest improvements.  Too many past attempts to apply
technology to the publishing process have failed because they did not
focus on customer needs."

    Rick Noble, OCLC vice president of reference services, said, "This
is an important day for the information community.  Immunology Today is
an enormously popular journal and widely used by researchers and
students alike in their specialist field.  This invaluable resource can
now be networked across a site, and a variety of simultaneous user
licenses will be available to suit every institution's requirements."

    Elsevier Science, a member of the Reed Elsevier group, is the
world's largest science publisher, with over 1,000 periodicals currently
in print.  Elsevier is committed to developing a variety of electronic
means of access and dissemination.  For example, Elsevier has been
collaborating with nine university libraries in the U.S.  (TULIP - The
University LIcensing Program) to determine the feasibility of the
networked distribution of primary journals. 

    Elsevier Trends Journals, a division of Elsevier Science Ltd,
publishes 12 science review magazines, including Trends in Biochemical
Sciences and Trends in Neurosciences.  Immunology Today, launched in
1980, plays an essential role in monitoring advances in the various
fields of immunology.  The magazine has become established as the
leading monthly review journal in the field, with by far the highest ISI
Science Citation Impact Factor of all monthly immunology periodicals. 

    OCLC's Electronic Journals Online offers fast publication; a
graphical user interface that displays full-color figures, tables, and
equations; immediate access to timely information available online seven
days a week; access from the office, laboratory or library; and optimal
searching capabilities.  Other features include an extensive help
system, toll-free telephone support and comprehensive user
documentation. 

    OCLC is a non-profit computer library service and research
organization whose computer network and services link more than 18,000
libraries in 61 countries and territories. 

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