International Journal of Bank Marketing

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James Renfro wrote:
From: James Renfro <jrenfro@dolphin.upenn.edu>
Subject: International Journal of Bank Marketing
To: nj@ccat.sas.upenn.edu (NewJour)
Date: Wed, 16 Jul 1997 14:48:46 -0400 (EDT)

International Journal Of Bank Marketing

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Brief Description Of Purpose, Audience and Typical Contents:

An invaluable international forum for the exchange and discussion of
ideas, problems, practices and policies in financial services
marketing.

Financial institutions sell essential products and services in a
fiercely competitive arena, governed by strict codes of practice.
Intense market pressures mean they have developed some of the most
sophisticated and ingenious marketing strategies ever seen. This
journal brings together the experiences of marketers in the field,
providing valuable insights into the problem-solving initiatives
employed by financial institutions all over the world to win customers
 - and keep them.

By drawing on a wide range of international experience, subscribers to
the journal can both keep pace with new developments, and acquire
information which will help them develop winning marketing strategies
in their own organization.

Sample Contents Page

International Journal of Bank Marketing.

Journal Contents and Abstracts.

Volume 15 Number 2.
0265-2323

CONTENTS:

AFFINITY CREDIT CARD ISSUERS AND THEIR RELATIONSHIP WITH THEIR ALUMNI 
AFFINITY G
ROUP
PARTNERS

Keywords: Banking, Credit cards, Financial institutions

THE RELATIVE IMPORTANCE OF ETHICAL AND ENVIRONMENTAL SCREENING: 
IMPLICATIONS FOR
 THE
MARKETING OF ETHICAL INVESTMENT FUNDS

Keywords: Banking, Ethical investment, Finance, Green marketing

CONSULTATIVE SELLING IN FINANCIAL SERVICES: AN OBSERVATIONAL STUDY OF THE 
MORTGA
GE
MEDIATION PROCESS

Keywords: Banking, Consultants, Financial services, Personal selling

STRATEGIC RESPONSES TO CHANGE IN RETAIL BANKING IN THE UK AND THE IRISH 
REPUBLIC

Keywords: Banking, Deregulation, Financial services, Organizational change

ISSN 0265-2323

Formats:        Paper
                On-line
                CD-ROM

Editor: Professor Trevor Watkins

Email: wbuckley@mcb.co.uk