International Journal of Research in Marketing

Cynthia Reid wrote:
From: "Cynthia Reid" <nj@ccat.sas.upenn.edu>
Subject: International Journal of Research in Marketing
Date: Mon, 11 Sep 2000 00:15:23 -0400

International Journal of Research in Marketing

http://www.elsevier.nl/inca/publications/store/5/0/5/5/5/0/
(Link inactive 29 November 2004)

Content available to subscribers at:

http://www.sciencedirect.com/science/journal/01678116
(Link active 29 November 2004)

The purpose of the International Journal of Research in
Marketing (IJRM) is to provide a high-quality medium,
through which both developments in marketing theory and
thought and results of empirical research can be
communicated to those active in marketing research as
well as those wishing to be informed about progress in
the field. IJRM aims to contribute to the body of
knowledge about research in marketing by performing an
integrative function, publishing theoretical and
empirical articles from all countries and with different
disciplinary approaches. IJRM covers the entire area of
marketing: profit as well as non-profit marketing,
consumer behaviour, product decisions, pricing marketing
communication, marketing channels, strategic marketing
planning, industrial marketing, international marketing
etc. Methodological subject areas to be covered are, for
example, the philosophical basis of marketing theory and
research, the confrontation of different research
traditions, and theoretical reflections on the nature,
scope, and boundaries of marketing. Special attention
will be paid to topics such as comparative marketing,
cross-cultural aspects of marketing, the relationship
between government and marketing, and marketing and
society.

ScienceDirect subscribers have access to full-text
articles by logging in at http://www.sciencedirect.com

Editor: J-B.E.M Steenkamp
Email: usinfo-f@elsevier.com