International Journal of Sports Marketing & Sponsorship

International Journal of Sports Marketing & Sponsorship

http://www.imrpublications.com/SM/IJSM/

Publisher: International Marketing Reports

The International Journal of Sports Marketing & Sponsorship
published quarterly, features peer-reviewed articles, case
studies and interviews with academics and professionals in
sports marketing worldwide.

Each issue contains quality, in-depth analysis of key issues in sports
business, covering such areas as:

Sports Management 

*    Economics of sport
*    Cross-border and international activities
*    Management of sporting clubs and associations
*    Management of sporting venues and events
*    Marketing of Sports Organisations
*    Creation of Branded Events
*    Merchandising

Sports Marketing & Sponsorship

*    Sponsorship Objectives & Activation
*    Public Relations
*    Promotions
*    Corporate hospitality
*    Merchandising
*    Advertising
*    Internal Communications
*    B2B Strategies
*    Performance and Awareness measurements
*    Market Research & Sponsorship valuation
*    Forecasting
*    Pricing strategies
*    Acquisition Strategy

Sports Law 

*    Intellectual Property Rights
*    Ambush marketing
*    Competition/antitrust law
*    Contractual issues
*    Licensing
*    Dispute resolution

Sports Media 

*    Sportscasting technologies
*    Rights and ownerships
*    Audiences measurements
*    Targeted Advertising

ISSN 1464-6668

David Shani, Commissioning Editor
College of Business and Public Adm.
Kean University, 1000 Morris Ave
Union, NJ 07083, USA.

T 1 (908) 737 4167 
F 1 (908) 737 4125 
Email: dshani@kean.edu

Simon Rines, Publisher
International Marketing Reports Ltd
7 Greville Road, London NW6 5HY

T 44 (0) 20 7372 6561
F 44 (0) 20 7372 6538
Email: simonrines@im-reports.com

Content available by subscription.
 
See: 
http://www.imrpublications.com/shopping.cgi?action=addtocart&prod_id=IMR000013&add_related=1

All the back issues papers are referenced online. Abstracts and executive
summary are searchable and accessible online for free, in plain text format.
Back issues can also be purchased in pdf and licensed for classroom and
library usage.
 
Current Issue: Volume 5 Number 4 March 2004

Date: 18 June 2004