International Marketing Review

International Marketing Review

http://lysander.emeraldinsight.com/vl=11246412/cl=19/nw=1/rpsv/imr.htm

Publisher: Emerald Group Publishing Limited

The International Marketing Review provides a platform for contemporary
ideas in international marketing, the thinking, theory and practice. It is
not a home for general marketing  papers, but delivers research based on
empirical studies of marketing strategy issues as well as comparative
studies of markets and marketing practice with a purely ŒInternational¹
flavour. 

The International Marketing Review seeks to publish papers that are
academically robust, hence the double blind peer review process it adopts,
but also papers that communicate effectively and therefore really contribute
to international marketing.

Editorial objectives:

The principal aims of International Marketing Review (IMR) are to push back
the boundaries of the thinking theory, and practice in international
marketing  and to provide a forum to explore these developments. It is NOT a
home for general marketing papers nor single country studies. To achieve
these aims, IMR is interested in publishing papers based on empirical
studies of marketing  strategy issues (such as approaches to market entry
and globalization) as well as comparitive studies of markets and marketing
practice (providing they go beyond the descriptive and parochial).

But it also means that IMR looks to publish papers based on theoretical
explanations, methodological developments and modelling. Furthermore, there
is also a place for the synthesizing literature  review, when it enhances
understanding in the way the literature is analysed.

As a forum, IMR invites responses to articles that are published and is also
willing to publish controversial articles to stimulate debate. To facilitate
this, in addition to standard articles, IMR also publishes "viewpoints" and
"notes". These are short papers (up to 2,000 words) that explore, or comment
on, an issue in a way which is useful, interesting, worthwhile, relevant
and, ideally, provocative. The decision to publish a note is made by the
Editor, it is not peer reviewed.

ISSN: 0265-1335

The Editor:

Jeryl Whitelock
Professor of International Marketing
The University of Salford
The Crescent
Salford
M5 4WT
UK

Tel: +44 (0161) 245 5987
Fax: +44 (0161) 245 5556
Email: E-mail:j.m.whitelock@salford.ac.uk

Content available by subscription. Free sample articles available online.
 
Current Issue:  Volume 21  Number  3  2004 

Date: 4 August 2004