International Journal of Nonprofit and Voluntary Sector Marketing

International Journal of Nonprofit and Voluntary Sector Marketing

http://www3.interscience.wiley.com/cgi-bin/jhome/110481870

Publisher: John Wiley & Sons, Ltd.

International Journal of Nonprofit and Voluntary Sector Marketing provides
an international forum for peer-reviewed papers and case studies on the
latest techniques, thinking and best practice in marketing for the
not-for-profit sector.

Its objective is to provide a forum for the publication of refereed papers
and practice notes which are of direct relevance to the practitioner while
meeting the highest standards of intellectual rigour.

In so doing, the Journal seeks to encourage communication and the sharing of
expertise between all those concerned with nonprofit marketing, including
those who are involved with fundraising and marketing, public relations,
advertising and communications, IT and database management, academics and
consultants to the sector.

The main sectors covered by International Journal of Nonprofit and Voluntary
Sector Marketing are:

* Goods and services marketing
* Fundraising
* Advertising and promotion
* Branding and positioning
* Campaigns and lobbying
* Ethics and fundraising
* Information technology and database management
* Sponsorship
* Public relations
* Events management

The Editorial Board welcomes papers, briefings, case studies and reviews for
publication.

Online ISSN: 1479-103X
Print ISSN: 1465-4520

Managing Editor:

Adrian Sargeant
Professor of Nonprofit Marketing
Bristol Business School
Frenchay Campus
Coldharbour Lane
Bristol, BS16 1QY, UK

Email: Adrian.Sargeant@uwe.ac.uk

Content available by subscription.
 
Abstracts available online. Articles available in PDF format.
 
Current Issue: Volume 10, Issue 4 (November 2005) 

Date: 15 January 2006