International Journal of Pharmaceutical and Healthcare Marketing

International Journal of Pharmaceutical and Healthcare Marketing

http://www.emeraldinsight.com/info/journals/ijphm/ijphm.jsp

Publisher: Emerald Group Publishing Limited

The International Journal of Pharmaceutical and Healthcare Marketing is a
scholarly double-blind peer-reviewed research journal dedicated to advancing
our theoretical and empirical understanding of marketing pharmaceutical
products and healthcare services.

The journal is a leading specialist reference resource of healthcare
marketing information and analysis, highlighting cutting edge research, new
concepts and theories, and fresh practical ideas and initiatives that can be
readily applied in the pharmaceutical and healthcare industries. The journal
includes empirical studies, conceptual papers, case studies, practitioner
perspectives, and book reviews.

The journal also serves as an innovative practice reference that supplies
pharmaceutical company management as well as healthcare service providers
and managers with insights, techniques and strategies to retain their
competitiveness and best satisfy their customers.

ISSN: 1750-6123

Editor-in-Chief:

Professor Avinandan Mukherjee
Department of Marketing, School of Business
Montclair State University
Montclair, NJ 07043, USA.

Email: editor-IJPHC@mail.montclair.edu

Content available by subscription or purchase. Free sample content available.
 
Abstracts available online. Articles available in HTML and PDF format.
 
Current Issue: Volume 1 Issue 3 2007

Date: 7 September 2007