Journal of Strategic Marketing

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Subject: Journal of Strategic Marketing
Date: Thu, 22 Oct 1998 14:51:36 -0400 (EDT)

Journal of Strategic Marketing

http://www.routledge.com/routledge/journal/jsm.html
(Link inactive 26 July 2004)

http://www.tandf.co.uk/journals/titles/0965254X.asp
(Link active 26 July 2004)

ISSN: 0965-254X 

The Journal of Strategic Marketing publishes papers on key aspects of the
interface between marketing and strategic management. It is a vehicle for
discussing long-range activities where marketing has a role to play in
managing the long-term objectives and strategies of companies. The
objectives of the Journal are as follows:

1. To bridge the disciplines of marketing and strategic management, and to
address the development of knowledge concerning the role that marketing
has to play in the management of strategy.

2. To provide a vehicle for the advancement of knowledge in the field of
strategic marketing and to stimulate research in this area. 
                           
3. To consider the role of marketing as an orientation of management at
the strategic level of organizations.

4. Explore the overall management of the marketing function within total
corporate management, with particular focus on issues of concern to
marketing managers, directors and vice presidents.
                     
5. To publish state of the art papers, empirical research results,
practical aspects of theory, case studies, new methodological
developments, conceptual developments, and to encourage published
discussion on articles.

Issues that the Journal covers include: 
                                    
	* Marketing philosophy in corporate management. 
                                    
	* The role of marketing in strategic planning. 
                                    
	* Marketing information systems in relation to company
            wide needs. 
            
	* Market and industry stakeholder needs. 
                                    
	* International strategies. 
                                    
	* SBU analysis and decision making. 
                                    
	* Marketing related synergies. 
                                    
	* Integrating marketing planning with strategic planning.
                                    
	* The management of marketing-led change. 
                                    
	* The development and utilization of marketing plans. 
                                    
	* Resource allocation in strategic and marketing plans. 
                                    
	* HRM related to marketing personnel. 
                                    
	* The implementation of strategic and marketing plans. 
                                    
	* Marketing effectiveness at the operational and
	    strategic levels. 
                                    
	* The utilization and development of control systems. 

Contact:

info.journals@routledge.com