Journal of Public Policy & Marketing

Cynthia Reid wrote:
From: "Cynthia Reid" <CynthiaReid@worldnet.att.net>
Subject: Journal of Public Policy & Marketing
Date: Tue, 21 Mar 2000 20:59:15 -0500

Journal of Public Policy & Marketing

http://bear.cba.ufl.edu/centers/jppm/

Content available to subscribers at:

http://www.marketingpower.com/content.php?Item_ID=1056

The Journal of Public Policy & Marketing, published semi-annually, is a
forum for the findings, research, and discussion of marketing subjects that
relate to both industry and government.

JPP&M serves a growing interest group and illustrates the contribution that
marketing plays in the legal and regulatory venue. Articles are written by
individuals from fields such as economics, consumer affairs, government,
marketing and public policy. Every issue contains new perspectives,
empirical results, and research methods.

Departments include the following:
- Policy Watch: commentaries and debates on current controversial public
policy issues.
- Legal Developments: discussions and analysis of legal trends and important
cases, statutes, and regulations in key marketing/public policy areas.
- Book Reviews of the newest books in the field.

Subscribers to American Marketing Association have access to full-text
articles.  Abstracts are available without a subscription.

Editor:  Craig Andrews
Email:  andrews@biz.mu.edu