Journal of International Food & Agribusiness Marketing

Journal of International Food & Agribusiness Marketing

http://www.haworthpress.com/store/product.asp?sku=J047

Publisher: Haworth Press

The Journal of International Food & Agribusiness Marketing serves as a forum
for the exchange and dissemination of food and agribusiness marketing
knowledge and experiences on an international scale. Designed to study the
characteristics and workings of food and agribusiness marketing systems
around the world, the journal critically examines marketing issues in the
total food business chain prevailing in different parts of the globe by
using a systems and cross-cultural/national approach to explain the many
facets of food marketing in a range of socioeconomic and political systems.

Scholars, practitioners, and public policymakers share up-to-date and
insightful information‹both descriptive and analytical‹on international food
and agribusiness marketing theory and practice. In particular, they place a
special emphasis on the exporting and importing of food products between
developed and developing countries. Methods for improving food and
agribusiness marketing practices in developing countries and the transfer of
food marketing technology from advanced countries are discussed.

Practical and informative, the Journal of International Food & Agribusiness
Marketing enables food marketing specialists from both developed and
developing countries to make informed decisions by providing them with nuts
and bolts information of doing business in a variety of targeted foreign
markets. To this end, the journal enhances our understanding of the
functions, institutions, and environment of the food and agribusiness system
members and processes as well as the interaction among them in multiple
country environments.

Print ISSN: 0897-4438
Electronic ISSN: 1528-6983

Editor:

Erdener Kaynak, PhD, DSc
Pennsylvania State University at Harrisburg
School of Business Administration
777 West Harrisburg Pike
Middletown, PA 17057

Email: k9x@psu.edu

Abstracts and TOC are free. Full text access available for a fee.
 
Current Issue: Volume: 19 Issue 1 2007

Date: 31 May 2007